Bharti AXA Life launches financial education campaign – InspiHERs

09 May 2022 17:25 STI

Bombay (Maharashtra) [India]May 9 (ANI/BusinessWire India): Bharti AXA Life Insurance, a joint venture between Bharti Enterprises, one of India’s leading business groups, and AXA, one of the world’s largest insurance companies, announced today Today the launch of her financial education campaign ‘InspiHERs – enabling an empowered future – a special initiative to educate women about finances and empower them to make informed financial decisions for a secure future.
Research suggests that 55% of women do not make informed financial decisions and 59% of women do not have health or life insurance. Bharti AXA wants to change this scenario one step at a time. On the occasion of “International Mother’s Day” and ahead of “International Day of Families”, the company has embarked on this initiative to empower women, especially mothers, by teaching them the basics of planning finance and savings to secure their future.
The ‘InspiHERs’ campaign will kick off with hands-on education sessions for a group of mothers across Mumbai and will be promoted on social media platforms to create engagement. Through this campaign, the company aims to engage with women, especially mothers, their families and nearly one million citizens across the country on Facebook, Twitter, Instagram and LinkedIn to raise awareness of a future financially secure for women.
Financial literacy is the foundation of empowered women, especially mothers who are selfless givers in society. This campaign will help them prepare for emergencies, cope with rising costs of living and inflation, make financial decisions with confidence, and set a good example for their children by becoming financially independent.
Along with the on-the-job education initiative, Bharti AXA Life Insurance employees will also speak out and contribute to this noble initiative. They will willingly teach their mothers; domestic helpers and other family members the basics of financial planning and encourage Indians on social media to promote financial literacy and drive this initiative forward.

Commenting on the campaign, Parag Raja, Managing Director and Managing Director of Bharti AXA Life Insurance, said, “Bharti AXA believes in equality and has always supported initiatives aimed at empowering women. With this campaign, we aim to reach the tallest women. public to educate them on the importance of financial literacy.At Bharti AXA Life, we continually strive to strengthen society by raising awareness about establishing financial security for all, and with this initiative, we plan to expand our scaled to maximum capacity. We have also extended this to social media followers and customers asking them to participate in this initiative.”
Geetanjali Kothari, Head of Marketing, Bharti AXA Life Insurance added: “Our brand promise at Bharti AXA Life is to #DoTheSmartThing, and we believe in helping customers make better decisions across all of our offerings. and initiatives. We are excited to dive deeper into the “InspiHERs” campaign with the goal of empowering mothers and instilling equality thinking in families. Through this campaign, we look forward to enriching their lives with better-informed financial decisions. We believe our initiative will help us raise awareness and create a more meaningful and purposeful connection with our customers.”
“InspiHERs” is Bharti AXA Life’s token of love and appreciation to the selfless women of India and an attempt to empower her to become financially independent. It will also help them contribute and be an equal decision maker in their family’s financial affairs.
Bharti AXA Life Insurance Company Ltd.
Bharti AXA Life Insurance is a joint venture between Bharti, one of India’s leading business groups with interests in telecommunications, agriculture and retail, and AXA, one of the world’s leading organizations with interests in financial protection and wealth management. The joint venture holds a 51% stake from Bharti and 49% from AXA. The company has a presence across India through its 263 offices and offers a wide range of value-for-money, needs-based life insurance products for individuals and groups.
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