Justin McCurdy educates athletes on financial literacy

As Justin McCurdy explained to ETFs Trends, he “always had a passion for financial literacy.”

“Being black myself, growing up not necessarily having a ton of financial literacy conversations at the dinner table, I think it’s important to pass that knowledge on to clients who look like me,” he said.

McCurdy is executive director at Manhattan West SARLan independent minority-owned company RIA based in Los Angeles, where he provides bespoke wealth management services to clients in the sports and entertainment industry.

“I take a holistic approach to financial planning that includes retirement planning, estate planning and wealth management,” he said. “I have a wide range of clients, including entertainers and athletes, many of whom are African American.”

Because of his lifelong passion for financial literacy, McCurdy often tells his clients that “the most important gift they can leave their children isn’t assets, or even money, it’s knowledge of how to manage that money”.

Before advising professional athletes in the NBA, NFLand MLBamong other clients, McCurdy founded ProSkills Basketball, a youth basketball program, while studying communications and accounting at USC. The sports organization helps young athletes learn life lessons and values ​​such as hard work, resilience, discipline, character and teamwork. During this time, he met successful financial advisors who mentored him and introduced him to the financial planning industry.

McCurdy still enjoys coaching in his spare time. He has also conducted financial literacy seminars to educate children and their parents on key financial concepts.

For McCurdy, one of the greatest joys of helping his clients achieve their financial goals and gain financial literacy is when their curiosity and understanding of what they are investing in grows. “I think the turning point is when customers ask me questions and become more curious,” he said. “It’s gratifying for me because the level of interest from my customers increases. Getting these questions and seeing their level of interest grow is truly rewarding for me as a financial planner. »

In addition to helping his clients better understand long-term investing, one of McCurdy’s long-term goals as a financial planner is to help his clients “achieve financial freedom.”

“When their main career is over, I would like them to work for passion and not necessarily for income,” he said. “When they have power over the rest of their lives, that’s extremely important to me.”

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