QNET Launches FinGreen Financial Education Program to Empower Women and Youth in Emerging Economies

Financial literacy is one of the main drivers of development goals in modern society. Within the framework of the United Nations Sustainable Development Goals (UN SDGs), financial literacy and education are linked to multiple goals, such as decent work and economic growth (SDG8) and the reduction of inequalities (SDG10). It also plays a vital role in supporting overall economic growth and encouraging governments, businesses and communities to achieve broader development goals, such as establishing strong social security and equal opportunity for everyone, regardless of demographics.

Designed in 2021, FinGreen aligns with the United Nations SDGs[2] and the Addis Ababa Agenda[3] provide adequate skills and appropriate development training to all, especially youth, women and those aspiring to become entrepreneurs. The program will play a pivotal role in helping marginalized communities in emerging economies reduce poverty through capacity building and equipping participants with basic financial literacy for better decision-making in their daily lives.

FinGreen aims to address the financial literacy challenges of young adults by giving them the knowledge and confidence to make conscious decisions about managing financial services effectively based on these three pillars:

  • Assess – FinGreen’s first approach to educating communities on financial literacy is planted from the ground up. FinGreen collaborates with local experts and partners to assess who, where and how to best implement the training sessions. FinGreen will also conduct surveys throughout the program to assess the effectiveness and efficiency of the training, while addressing any issues along the way.
  • Form – The training is divided into short sessions that take place face-to-face or online, where peer-to-peer conversations are strongly encouraged. This is especially important for young adults, especially those from economically disadvantaged backgrounds, who may lack the resources to take longer courses. FinGreen trainers are carefully selected based on their qualifications and teaching methods.
  • Lawyer – A unique facet of FinGreen is its commitment to building a sustainable program, serving as a foundation for developing curiosity, self-esteem and relational skills through education. Participants are encouraged to become points of reference for their peers and community on topics related to financial literacy, creating a ripple effect that makes financial literacy more accessible and has a lasting impact on the community.

QNET is rolling out the pilot for FinGreen in two countries, Turkey and Nigeriainitially, with plans to expand into other markets in the next phase.


FinGreen organized its first online training session in Turkey in May, during which 45 women from different walks of life – especially those from economically disadvantaged backgrounds – joined to learn about budget management, basic investment skills and responsible personal finance management.

While inflation rates in Turkey reached an all-time high, women are disproportionately affected and experience higher inflation than men due to systemic and structural barriers. Call on the expertise of eminent Turkish economists and journalists Uzun Mine, FinGreen’s first session focused on ways to budget and plan investments for women’s personal and family financial health. The session was organized with the support of several non-profit organizations from Turkey that focus on gender equality and women’s education – Erguvan Women’s Cooperative (Erguvan Kadin Kooperatifi), Pink Amazon Platform (Pembe Amazon Platformu) and Children and Women First Association (Önce Çocuklar ve Kadınlar Derneği).

“It is widely accepted that better and relevant financial inclusion initiatives can help reduce gender inequalities. Women who have access to bank accounts, savings mechanisms and other financial services can be better able to control their income and undertake personal and productive expenditure.In fact, many studies postulate that better access to financial services for women could also prove to be the key to unlocking the growth potential of their micro and small businesses,” explains Malou CaluzaCEO of QNET.

The FinGreen program in Turkey will continue to focus on educating women and young adults on essential financial literacy through online training workshops and short videos. The first educational video, now publicly available on QNET Turkey’s YouTube channel, discusses money management and investing amid fluctuating inflation rates.


In Nigeria, FinGreen will start in partnership with Financial Literacy For All (FLFA), a non-profit organization offering on-the-job financial training workshops for students and young adults in underserved communities. This initiative will impart essential financial management skills and promote responsible behavior in communities of young Nigerians – essential skills for leading stable, productive and fulfilling lives. In addition, the program aims to equip participants with the basics of financing small and medium-sized enterprises (SMEs) as a means of increasing employability.

The Central Bank of Nigeria[4] found that a large portion of the population had low levels of financial literacy (such as planning and choosing banking products) and little knowledge and understanding of analyzing relevant data. QNET’s FinGreen program aims to increase the financial literacy of young people to ensure they make the right decisions for their financial well-being, especially in a world where technology-enabled financial transactions are becoming the norm.[5].


Additionally, FinGreen addresses common financial barriers faced by young entrepreneurs and women seeking to participate in the global e-commerce boom. FinGreen aims to educate these communities on financial risk awareness in an increasingly knowledge-based and digital world. This is particularly relevant now that global online transactions grew by 10% last year as the pandemic accelerated demand for digital purchases.[6].

“Financial literacy is a key skill for individuals, especially young people,” Caluza’s comments. “Higher mobile phone penetration and earlier adoption of technology services mean that the younger generation is likely to be exposed to more financial products compared to their parents. They have access to banking services, payment platforms and financial services at an earlier age. Developing their skills and equipping them with a sound financial understanding will give young people the tools they need to make wise and informed decisions about their finances, such as managing their savings or responsible planning of their budget.

She adds“As a company focused on developing micro-entrepreneurs, we understand that financial independence starts with education and inclusion. Through our FinGreen program, we strive to help young people and women learn the skills, habits and attitude to make informed financial decisions, online and offline.”

FinGreen launches into Nigeria in July. QNET Plans to Expand FinGreen Program to Other Regions in Sub-Saharan Africa Africa and the Middle East in its next phase.

About QNET

QNET is one of from Asia leading e-commerce based direct selling companies offering a wide range of health, wellness and lifestyle products that empower people to live better lives. QNET’s local business model, powered by the power of e-commerce, has helped empower millions of entrepreneurs in over 100 countries around the world.

QNET is headquartered at hong kong and is present in more than 25 countries worldwide through subsidiaries, branches, agency partnerships and franchisees.

QNET is a member of the Direct Selling Association in several countries, as well as the Hong Kong Health Food Association and the Health Supplements Industry Association of Singaporeamong others.

QNET is also active in sports sponsorship around the world. Some of the most important partnerships include being the direct selling partner of Manchester City Football Club and the CAF African Club League Championships.

For more information, please visit the QNET website at www.qnet.net.

About FinGreen

FinGreen is QNET’s flagship program for financial literacy, aimed at building healthy financial habits through education and training in the most vulnerable communities, especially among young adults. The goal is to develop essential financial knowledge and skills to give a solid foundation in managing money, savings and payments, while providing the tools to train others in their community.

Program participants learn the basics of personal finance, especially essential planning and management skills, to give them a head start in laying the foundation for their future financial growth and stability.

FinGreen is part of QNET’s global corporate social responsibility initiative to empower entrepreneurs and create a better future for all.


[1] OECD Digital Library: https://read.oecd-ilibrary.org/finance-and-investment/financial-education-for-youth/the-importance-of-financial-education-for-youth_9789264174825-3-en #page 2

[2] UN SDGs: https://www.un.org/development/desa/dspd/2030agenda-sdgs.html

[3] Addis Ababa Action Agenda: https://sustainabledevelopment.un.org/frameworks/addisababaactionagenda

[4] central bank of Nigeria: https://www.cbn.gov.ng/Devfin/finliteracy.asp#:~:text=It%20is%20only%20when%20the%20vast%20majority%20of%20the%20Nigerian,and%20economic%20development% 20%20Nigeria.

[5] Business Day Nigeria: https://businessday.ng/banking/article/5-charts-that-show-nigerias-digital-banking-growth/

[6] United Nations Conference on Trade and Development: https://unctad.org/news/covid-19-has-changed-online-shopping-forever-survey-shows